Successful cleaning business expansion from Surrey to Yorkshire

Yorkshire Cleaning Devils were born from the success of Surrey Cleaning Angels. Over the years, the cleaning company grew so much that they were able to expand to Yorkshire.

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Achievements

Dominating local SEO

The website alone delivers a steady stream of business leads without the need to spend money on additional marketing or Google Ads.

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High Google rankings

The website is ranking on the first pages of Google for many of their services, including house and office cleaning, oven cleaning and end of tenancy cleaning.

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Area landing pages

Because the business offers cleaning services only in Barnsley, Sheffield, Doncaster, and Rotherham, we created landing pages to improve local search results.

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Expansion to Yorkshire

Since we already built their Surrey based cleaning business, we knew how to build their Yorkshire based website from the ground up. It always takes a few months to start seeing results, but these will be long term rather than short term results of ads.

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Yorkshire Cleaning Devils website screenshot
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Digital marketing services with a difference

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Website design and build

Although the website is a template based you wouldn't notice it. Most people think of templates as ugly, but we always choose professional designs. We don't use WordPress or any other platform but hand code the website in HTML. It's fast, which helps improve your Google ranking too.

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Local SEO

If you are a local business, then you need to appear in local searches. You would be wasting your money and time by appearing in areas where you can't offer your service. Yorkshire Cleaning Devils cover four areas, and we had to make sure they appeared in the search results for these specific towns.

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Detailed keyword research

Keyword research is an essential part of building your website. We look at keywords with the highest volume of searches and the competition level. Some keywords are harder to rank for because of the high competition.

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Landing pages

Our tested marketing strategy is to use various types of landing pages. We created several landing pages focusing on each cleaning service in each area. These pages are performing exceptionally well on Google and can be used for social media marketing too.

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Professional text

You may think writing a text for your website is easy, but it takes a lot of time and experience to write a sales copy. When writing the text for Yorkshire Cleaning Devils website, we focused on the customers and thought of what problems they are trying to solve with each cleaning service.

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Facebook content production

As part of our website optimisation and marketing strategy, we create content for the Facebook business page. We are sharing cleaning tips and offering advice which is then shared to local Facebook groups to promote the brand and its services in the local community.

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